Smart Tech, Smarter Business: Your Ultimate Tech Stack Guide
Are you making the most of your tech stack, or are you paying for tools you never use? In this episode, I dive into the essentials of building a smart tech stack that keeps your business running smoothly and profitably.
From beginner-friendly tools to advanced platforms, discover how to optimize your tech investments and streamline your workflow for maximum efficiency.
Topics covered in this episode include:
1. Why a Tech Stack is Crucial for Your Business
Your tech stack is the collection of tools and platforms you use to keep your business running smoothly. A well-optimized tech stack allows you to: automate processes, track and analyze website data, streamline communication, and save time.
2. How to Identify Unnecessary Expenses and Maximize Value
Are you paying for tools you don’t use? If so, you’re not alone. I have a couple of tools I pay for but don’t actively use to manage my business.
It’s important to audit your current tech expenses. Write down the tools you’re paying for and assess whether they’re still adding value. If they’re not, it’s time to cancel and reinvest those funds elsewhere.
3. Essential Tech Tools for New Business Owners
If you’re just starting out, keep your tech stack simple.
I recommend the following beginner-friendly tools:
HoneyBook
Flodesk
Squarespace
These tools are cost-effective and provide everything you need to establish a professional online presence and streamline client interactions.
4. Comprehensive Platforms for Growing Businesses
As your business scales, it may be time to invest in more advanced, all-in-one platforms.
My top picks for these more intensive tools include: Kajabi, Kartra, and Zapier.
5. How to Connect Systems and Automate Processes to Save Time
Automation is key to scaling your business without burning out. Zapier is my go-to tool for making life easier.
Some creative ways to use Zapier are:
Automatically adding new leads from Facebook ads to your CRM.
Sending team notifications when contracts are signed or payments are received.
Syncing customer data across platforms like Kajabi and Flodesk.
Automation isn’t just about saving time—it ensures nothing falls through the cracks and helps your team stay on top of their tasks.
6. Why Tracking Website Traffic and Conversions is Important
Understanding how people interact with your website is essential for making data-driven decisions. To do this effectively, I recommend setting up landing pages and pixels.
Knowing how many people visit your site and convert into customers allows you to refine your strategy and maximize ROI.
7. Organizing Business Operations: Asana vs. ClickUp
If you’re still managing everything through notebooks or your memory, now is the time to invest in a project management tool. These platforms can help you delegate tasks, track progress, and scale more effectively.
When it comes to project management, both Asana and ClickUp are excellent options.
Personally, I prefer Asana, due to its simplicity and how well it supports my team’s workflow.
Overall, by auditing your expenses, investing in the right tools, and optimizing your tech stack, you can create a business that runs efficiently and effectively. Whether you’re just starting or scaling, the right tech stack will help you save time, serve clients better, and grow faster.
Want to learn more about how to do this? Tune in to this episode of the Clicks and Giggles podcast. Your smarter tech stack starts here!