This is lead gen on organic marketing
→ Step 1: Brainstorm content
→ Step 2: Procrastinate writing or filming content
→ Step 3: Finally draft content
→ Step 4: Manually post content
→ Step 5: Reheat your coffee
→ Step 6: Remind yourself to promote freebie
→ Step 7: Forget to promote freebie
→ Step 8: Try that trending audio
→ Step 9: Dust off DMs
→ Step 10: Sign up for a webinar on how you get more leads
→ Step 10.5: Never go
YOU GET IT
Organic marketing is the slow cooker of client acquisition.
You prepare your content, sprinkle in some SEO, a dash of engagement and let it simmer.
And you wait…
And wait…
This is lead gen
on PAID advertising
→ Step 1: Set Up Ads Manager
→ Step 2: Create Ads
→ Step 3: Put it in front of the right people
→ Step 4: Connect and nurture new leads
→ Step 5: Convert and cash-in!
ADS ARE THE AIR FRYERS, IF YOU WILL 😉
Ads put your business in front of better-fit buyers.
Learn how to generate leads with ads inside
Clicks that COUNT
A 3-month DIY ads program for coaches & brick and mortar business owners who know it’s not what you know, it’s WHO you target!
By Ad Agency Founder & Marketing Expert, Jordan Perry
Here’s what I know about you:
SEE? TARGETING.
As a business owner, you know the value of your time, and time can be bought. That’s the beauty of paid advertising – you can reach SO many more people than you would organically.
Let’s talk ROI
Spoiler: this program is $2,497.
You’ll spend about 2 hours watching, and 2 hours implementing.
Say your offer is $1000.
Hypothetically, you add 500 people to your email list in the first 30 days.
You know your conversion rate is about 5% which is 25 sales.
That’s $25,000 in sales giving you a whopping over 10x return!
How cool is that?
Moral of the story:
Go with the air fryer.
✔ Create more opportunities for yourself by using ads to put you and your offers at the heart of the action
✔ Easily generate HOT leads who’re already ready to work with you
✔ Free up SO much time mindlessly engaging on social media for little to no ROI
✔ Work exclusively with clients who value what you offer, trust your expertise and already have their wallets out ;)
IT’S TIME TO ADD FUEL TO THAT FIRE WITH PAID ADVERTISING. I’LL SHOW YOU HOW.
It’s as simple as
INTRODUCING
The only program that teaches you how to get your audience’s attention, navigate the Ads Manager, tackle all the tech and understand exactly how to generate leads and grow your business.
What you can expect inside Clicks that Count:
Interactive Learning
It’s fast and actionable! You can easily have your first ad up and running same day because this program was designed to be your set-up sidekick with step-by-step instructions.
Ad Creation Mastery
You’ll learn how to write high converting hooks, how to record the best video ads, what captivating static creative looks like. (Canva friendly. Of course!)
Mind Reading Psychology Unpacked
Yes, mindreading! Using the motivational triad and the right targeting, you’ll know exactly how to pull on your audience’s emotional heartstrings to speak directly to their pain points, and desires so they feel seen, heard, and understood BEFORE you’ve ever talked with them.
Bullseye Targeting
Contrary to popular belief, you don’t need to know anything about your ideal audience’s beverage choices when you’re trying to target them. We’ll be talking about all things demographics– things that mindreading comes in handy for.
Over the shoulder tutorials + Resources
I’m not going to let you loose in Business Manager without a direction, don’t worry! You’ll also have checklists and worksheets to make sure you’re not skipping steps.
Real World Application
I give plenty of examples so you can see how to apply these strategies to your business whether you’re an online coach, service provider or a brick and mortar business!
Confidence to be your own Ads Manger!
Which will save you thousands in agency fees…
Take it from a 3rd generation agency owner…
Hey, I’m Jordan Perry!
I’m not some girl that took a course and decided this is what I wanted to do with my life. This life is in my blood – and family tree!
My grandfather started an advertising agency in Miami back in the 60s. By the 80s, my mom was working there too!
So, you can say the ad life chose me and it’s my pleasure to take on the family torch and help other business owners spread the message about their brand with digital advertising.
Since I started LAUNCH, I’ve been able to help my clients achieve some of their WILDEST dreams:
→ Finally took their business from being stuck at 1.2 million per year to over 2.5 million
→ 55% increase in new members from the previous year
→ Increased a brick & mortar client’s annual revenue by 20%
→ First $100k+ launch within 3 months of working together after trying solo for a year
→ Took an Aesthetics Company from 400K in sales to 1 MILLION in sales in 1 year
→ Increased a wellness company’s revenue by 39% over the previous year’s revenue in just 5 months
→ Got a 14x ROAS in 6 weeks, turning the $7,481 spent into $106,711 earned.
→ Oh, and then there was a $500K launch for an Industry Sales Leader client (and a few multiple-six figure launches for them before that!).
YUM.
(Is that weird to say?)
What’s Included:
This program gives you everything you need to run your own ads – from setting up your business manager, setting up a pixel, writing ad copy, creating your visuals + effective videos, and much more!
01
MODULE 01
GET STARTED
Learn how to get your audience’s attention, navigate the backend of your ads manager, tackle all the tech and understand what the data means.
✔ The #1 reason why ads work (Spoiler: It’s not what you think)
✔ How to qualify who you’re speaking to
✔ Create your Ad Framework so you know exactly how to target the people who will benefit from your offer
✔ The answer to “Do people even respond to ads?”
✔ Where should I buy ads to get in front of my right people?
02
MODULE 02
GET CREATIVE
This is the fun part!
✔ The Motivational Triad and knowing which emotional string to pull to get your audience’s attention
✔ The difference between ads that work and ads that flop
✔ Static vs. Video - which one to use when and what makes them effective
✔ Crafting the perfect hook
✔ The 6-step “Your First Ad” Checklist
03
MODULE 03
GET
LEADS
Once you have your copy + creative ready to go, and you’ve gone through your ads “pre flight” checklist - it’s time to fill your pipeline with people who will LOVE you.
✔ Campaigns, Datasets, Pixels, Oh My!
✔ Step-by-step instructions on setting up Business Ads Manager
✔ What you didn’t know about the “Boost” button and why you shouldn’t use it to recycle your organic content
✔ Why it’s important you make sure your ads are compliant with the rules and guidelines
04
MODULE 04
GET
SALES
It’s time to fine tune your strategy! In this module, you’ll be mastering the art of monitoring, analyzing and optimizing your ads so you can calculate your conversion rate (and then tell me all about it!)
✔ All the acronyms in Ads Manager, what they mean, and which ones to pay most attention to
✔ My top 5 favorite metrics to monitor and analyze
✔ Setting your goal conversion rate and knowing exactly when it’s time to increase it
05
MODULE 05
GET
SUPPORT
Submit up to 3 ad campaigns via Loom to get feedback.
✔ Improve your targeting strategy
✔ Troubleshoot mid campaign
✔ Exclusive ways to work with me (Jordan, hi!) in the future
06
BONUS MODULE 06
GET
MESSAGES
All things Manychat or how to do it manually for more personal connecting
✔ Writing the hook to get them to comment
✔ Best practices for setting up the tech
✔ Connecting it to a download button so that your leads can get your freebie without commenting if they’re more introverted
CLICK
CONNECT
CONVERT
CLICK CONNECT CONVERT
Ready to make your clicks count?
CHOOSE THE PLAN THAT WORKS FOR YOU
1 PAYMENT OF
$2,497
2 MONTHLY PAYMENTS OF
3 MONTHLY PAYMENTS OF
$850
$1,250
This program was made for you if:
✔ You have a proven offer backed with rave reviews!
✔ You’re looking to TEST a new offer
✔ You’re no stranger to a funnel!
✔ You value your time, and would rather be in the room where it happens than creating copious amounts of organic content crossing your fingers, toes, and eyeballs that it opens some doors for you.
✔ You’re an action taker and have already stopped reading this sales page because you know you’re IN Clicks that Count.
8 Questions You Might Be Asking
-
YOU! If you’re still reading, I think you like the sound of this program. You know how paid ads can change the trajectory of your business. If I could, I’d put these skills in the hands of everyone who’s ever had a product, service or skill they believe in, but I can’t make this decision for you. I can only say that people who take the time to invest in paid advertising, whether with an expert (me) or using an expert’s guidance (this program) won’t regret getting their amazing offer in front of more people.
-
It depends! Fun answer, huh? That’s the thing with ads, you really don’t know until you get started. The good news is, with ads you can stop them and also dial them up at any time. So once you find out what’s working best for you, it’s on!
-
After you checkout, you’ll get an email with all the login information. You’ll have immediate access to everything! You truly could have your first ad live within an hour of buying the program.
-
Short answer: You’ll have almost $2,500 more a month to put toward ad spend by learning how to run them yourself as opposed to working with my agency. ;)
Longer answer: If you’re still proving your product or service, figuring out what messaging resonates, and are having to watch your money on both a service provider and ad spend, this is for you. By running the ads yourself you can put more money towards ad spend itself.
-
Great question! There are five modules with a few lessons each, but no lesson is more than twenty minutes. You could finish the course in 90 minutes and be on your way to building your own ads!
-
I love this question!
Short answer: I hope not.
Longer answer: I hired a learning expert to help me outline and produce the program material. We only included what was 100% necessary. When I say there is no fluff, I mean it.
This program was also designed to be done in real time. You’ll hear me say, “Now’s a good time to pause this video and open your Ads Manager.”
My goal is for you is to binge this baby and set up your account simultaneously that way you’ve gotten all the tech out of the way when you’re ready to run your first ad.
-
When you purchase the Clicks That Count program you get access to three months of live group coaching where you can troubleshoot your ads and bring any marketing or funnel questions!
There is a Slack add on where you can have me in your back pocket to get real-time feedback on your ads!
-
100%! As long as they’re using the program materials for your business only that is totally fine! Send ‘em this way! Just let me know at checkout in the form who will be taking the program so I can look for their name to come through!