Could Your Messaging Be Pushing Away Leads?
Ever feel like you're stuck in a messaging rut, saying the same thing over and over, hoping it’ll click with everyone? Spoiler: it won't! In this episode, I dive into some of the biggest messaging mistakes I’ve seen (and made myself). You’ll hear some hilarious stories from my own business, along with practical tips to shake things up.
We’ll also chat about why relying on one message is like fishing with one hook—it’s not enough! I’ll show you how to experiment with new angles, test what resonates, and attract the variety of clients your business deserves.
Let’s get creative, have some fun, and see what sticks!
Topics covered in this episode include:
1. The Importance of Diverse Messaging
Your audience is not one-size-fits-all, and neither should your messaging be. A single, rigid message can unintentionally exclude potential customers who don’t relate to your narrative.
Broaden your messaging to reflect various audience segments and address multiple pain points. This will help you reach and engage a wider audience while staying authentic to your brand.
2. Adapting Messaging for Different Audiences
Effective communication requires tailoring your message for the different people you want to serve. Consider the unique needs and motivations of your customer base.
Adapting your tone, focus, and messaging ensures no one feels left out.
3. Experimenting with Messaging
Testing different angles to discover what resonates with your audience is important. Think of it as casting a net to catch hand-raisers—those who express interest in your offers.
Tips for Experimentation:
Try different hooks in subject lines, social media posts, and ads.
Use Instagram polls or question boxes to test various angles.
Pay attention to engagement metrics to see what works.
Experimenting is about learning what speaks directly to your audience. You won’t know until you try!
4. Risk of Narrowing Your Audience
Over-focusing on a single demographic can unintentionally exclude great leads. For example, constantly referencing couples in your messaging may deter single clients, even if your product or service is equally valuable to them.
To make sure you’re capturing the right audience, make sure you’re speaking to a mix of personas, and using inclusive messaging that resonates with multiple customer types.
Broadening your messaging doesn’t mean losing focus—it ensures your offer feels accessible to everyone who could benefit.
5. Examples of Effective Messaging
Great messaging reflects the audience’s desires and solves their problems.
Here are some examples:
For a course: “Learn how to simplify your business operations and reclaim your time.”
For a mastermind: “Struggling with growth? Join a community of like-minded entrepreneurs to scale to $250K and beyond.”
For a seasonal offer: “Stand out at your holiday party—book your personal styling session today!”
By breaking down your offers into unique benefits and presenting them with varied messaging angles, you ensure your communication is fresh and engaging.
6. Indicators of Successful Messaging
How do you know if your messaging is working?
A few key signs are:
Higher open rates on emails with new subject lines.
Increased engagement on polls, comments, and replies to social posts.
Direct responses from your audience, such as DMs or emails.
Analyzing these indicators helps you identify winning approaches and refine your messaging further.
Your messaging should be dynamic, evolving, and responsive to your audience’s needs. By diversifying your communication, adapting to different personas, and experimenting with new angles, you can connect with more potential customers and grow your business.
For more specific actionable insights on this topic, tune into this episode of the Clicks and Giggles podcast. Your audience—and leads—are waiting!