THE PROGRAM
Does this sound familiar?
You prepare your content, research trending audios, learn a TikTok dance, sprinkle in some SEO, add a dash of engagement, and let it simmer.
Then you wait…
And wait… And… wait…
*Cue the crickets and dusty DMs.
This (exhausting) cycle is lead generation with organic marketing.
Organic marketing is the slow cooker of client acquisition and, friend, I’m here to turn up the heat.
CLICK
CONNECT
CONVERT
CLICK CONNECT CONVERT
INTRODUCING
The done-with-you program that teaches you how to get your audience’s attention, navigate the Ads Manager, tackle all the tech and understand exactly how to generate leads and grow your business while offering support in your Ads Manager account — with Jordan in your corner every step of the way.
Here’s what happens when you hit purchase
ACCESS THE CLICKS THAT COUNT COURSE
You’ll gain access to the Clicks that Count Self-Paced Course the week of 5/18 - aka the exact course that will have you set up your first ad or optimize your most recent ad.
ADD GROUP CALLS TO CALENDAR
You’ll get an invite to SIX MONTHS of group calls for support - tech check calls, biweekly optimization calls and a monthly implementation call. Basically you have an ads expert on call - see what I did there?
Here for your questions
Most business owners running Meta ads are spending money to talk to strangers when they have thousands of warm leads they've never said a word to.
Clicks That Count is here to fix that.
Let’s talk about it →
✔ Create more opportunities for yourself by using ads to put you and your offers at the heart of the action
✔ Easily generate HOT leads who are ready to work with you
✔ Stop mindlessly engaging on social media for little-to-no ROI
✔ Work exclusively with clients who value what you offer, trust your expertise and already have their wallets out ;)
IT’S TIME TO ADD FUEL TO THAT FIRE WITH PAID ADVERTISING. I’LL SHOW YOU HOW.
It’s as simple as
What you can expect inside the Clicks that Count Program:
Interactive Learning
It’s fast and actionable! You can easily have your first ad up and running same day because this program was designed to be your set-up sidekick with step-by-step instructions.
Ad Creation Mastery
You’ll learn how to write high converting hooks, how to record the best video ads, what captivating static creative looks like. (Canva friendly. Of course!)
Mind Reading Psychology Unpacked
Yes, mindreading! Using the motivational triad and the right targeting, you’ll know exactly how to pull on your audience’s emotional heartstrings to speak directly to their pain points, and desires so they feel seen, heard, and understood BEFORE you’ve ever talked with them.
Bullseye Targeting
Contrary to popular belief, you don’t need to know anything about your ideal audience’s beverage choices when you’re trying to target them. We’ll be talking about all things demographics– things that mindreading comes in handy for.
Over the shoulder tutorials + Resources
I’m not going to let you loose in Business Manager without a direction, don’t worry! You’ll also have checklists and worksheets to make sure you’re not skipping steps.
Real World Application
I give plenty of examples so you can see how to apply these strategies to your business whether you’re an online coach, service provider or a brick and mortar business!
Confidence to be your own Ads Manger!
Which will save you thousands in agency fees…
This is lead gen
on PAID advertising
→ Step 1: Set Up Ads Manager
→ Step 2: Create Ads
→ Step 3: Put it in front of the right people
→ Step 4: Connect and nurture new leads
→ Step 5: Convert and cash-in!
ADS ARE THE AIR FRYERS, IF YOU WILL 😉
Let’s talk ROI
Spoiler: this program is $5,000 (until May 18th!) for six months of support.
You’ll spend about 90 minutes watching, and 1 hour/week implementing.
Let’s say your offer is $497.
If you add 500 people to your email list in the first 30 days at $5 per lead, that’s:
$2,500 in ad spend.
If you convert just 5% of those leads…
That’s 25 sales.
25 sales × $497 = $12,425 in revenue.
Now let’s look at profit:
$12,425 revenue
– $2,500 ad spend
– $5,000 program investment
= $4,925 profit
From one 30-day list-building push.
And that’s not even counting:
The people who buy later
The people who choose the payment plan
The retargeting audience you build
Or the fact that your email list becomes an asset you can sell to again and again
So no, this isn’t just “learning ads.”
It’s building a system that can pay you back — even after covering ad spend — and keep paying you back long after the program ends.
How cool is that?
Moral of the story:
Go with the air fryer.
What’s Included:
Clicks That Count gives you everything you need to run your own ads – from setting up your business manager, setting up a pixel, writing ad copy, creating your visuals + effective videos, and much more!
ON THE CALENDAR:
Tech Check Call
MONTHLY
Optimization Call
BI-WEEKLY
Implementation Call
MONTHLY
Full Program Access
ALWAYS
IN THE COURSE MODULES:
01
MODULE 01
GET STARTED
Learn how to get your audience’s attention, navigate the backend of your ads manager, tackle all the tech and understand what the data means.
✔ The #1 reason why ads work (Spoiler: It’s not what you think)
✔ How to qualify who you’re speaking to
✔ Create your Ad Framework so you know exactly how to target the people who will benefit from your offer
✔ The answer to “Do people even respond to ads?”
✔ Where should I buy ads to get in front of my right people?
02
MODULE 02
GET CREATIVE
This is the fun part!
✔ The Motivational Triad and knowing which emotional string to pull to get your audience’s attention
✔ The difference between ads that work and ads that flop
✔ Static vs. Video - which one to use when and what makes them effective
✔ Crafting the perfect hook
✔ The 6-step “Your First Ad” Checklist
03
MODULE 03
GET
LEADS
Once you have your copy + creative ready to go, and you’ve gone through your ads “pre flight” checklist - it’s time to fill your pipeline with people who will LOVE you.
✔ Campaigns, Datasets, Pixels, Oh My!
✔ Step-by-step instructions on setting up Business Ads Manager
✔ What you didn’t know about the “Boost” button and why you shouldn’t use it to recycle your organic content
✔ Why it’s important you make sure your ads are compliant with the rules and guidelines
04
MODULE 04
GET
FOLLOWERS
This is where we run ads specifically to fill your following with qualified leads.
✔ When is the right time to run ads to grow your following?
✔ How we build out a Follower Growth Ad
✔ Adjust your Ad to be sure you’re attracting the right audience and not just any followers.
✔ Turn profile visitors into followers - the simple adjustments you can make so your page does the work once they land.
✔ How to know if your Follower Growth Ad is working
05
MODULE 05
GET
MESSAGES
All things Manychat or how to do it manually for more personal connecting
✔ Why Message Ads work and when to use them
✔ Set up your Message Ad step by step to get the conversation started.
✔ Start better conversations with prompts that actually get replies.
✔ Turn messages into clients without feeling pushy or awkward.
✔ Keep the momentum going with simple follow up systems.
06
MODULE 06
GET
SALES
It’s time to fine tune your strategy! In this module, you’ll be mastering the art of monitoring, analyzing and optimizing your ads so you can calculate your conversion rate (and then tell me all about it!)
✔ All the acronyms in Ads Manager, what they mean, and which ones to pay most attention to
✔ My top 5 favorite metrics to monitor and analyze
✔ Setting your goal conversion rate and knowing exactly when it’s time to increase it
07
BONUS MODULE
TECH TROUBLESHOOTING + QUICK FIXES
Quick solutions to the most common Ad hiccups that you’ll run into. You don’t have time to get stuck in the tech, so we’ll fix it fast.
Ready to make your clicks count?
CHOOSE THE PLAN THAT WORKS FOR YOU
Lock in Beta Pricing of $5,000 (normally 6K) until May 18th.
1 PAYMENT OF
$5,000
4 PAYMENTS OF
6 Payments of
$850
$1,250
✔ You have a proven offer backed with rave reviews!
✔ You’re looking to test a new offer.
✔ You’re no stranger to a funnel!
✔ You value your time, and would rather be in the room where it happens than creating copious amounts of organic content crossing your fingers, toes, and eyeballs that it opens some doors for you.
✔ You’re an action taker and have already stopped reading this sales page because you know you’re in Clicks that Count.
This program was made for you if:
8 Questions You Might Be Asking
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YOU! If you’re still reading, I think you like the sound of this program. You know how paid ads can change the trajectory of your business. If I could, I’d put these skills in the hands of everyone who’s ever had a product, service or skill they believe in, but I can’t make this decision for you. I can only say that people who take the time to invest in paid advertising, whether with an expert (me) or using an expert’s guidance (this program) won’t regret getting their amazing offer in front of more people.
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It depends! Fun answer, huh? That’s the thing with ads, you really don’t know until you get started. The good news is, with ads you can stop them and also dial them up at any time. So once you find out what’s working best for you, it’s on!
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You’ll have immediate access to everything starting the week of May 18!
You truly could have your first ad live within an hour of program access.
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Short answer: You’ll have more money per month to put toward ad spend by learning how to run them yourself as opposed to working with my agency. ;)
Longer answer: If you’re still proving your product or service, figuring out what messaging resonates, and are having to watch your money on both a service provider and ad spend, this is for you. By running the ads yourself you can put more money towards ad spend itself.
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Great question! There are six modules with a few lessons each, but no lesson is more than 10 minutes. You could finish the course part of the program in 90 minutes and be on your way to building your own ads!
You’ll also get access to weekly calls, so plan for at least an hour a week.
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I love this question!
Short answer: I hope not.
Longer answer: I hired a learning expert to help me outline and produce the program material. We only included what was 100% necessary. When I say there is no fluff, I mean it.
This program was also designed to be done in real time. You’ll hear me say, “Now’s a good time to pause this video and open your Ads Manager.”
My goal is for you is to binge this baby and set up your account simultaneously that way you’ve gotten all the tech out of the way when you’re ready to run your first ad.
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YES! When you purchase the Clicks That Count program you get access to six months of live group coaching where you can troubleshoot your ads and plan out campaigns together.
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100%! As long as they’re using the program materials for your business only that is totally fine! Send ‘em this way! Just let me know at checkout in the form who will be taking the program so I can look for their name to come through!
Build the System that Works
Even When You Don’t
Building your list and making sales in your sleep isn’t just a sales tag line. It’s what happens when you build a system that works even when you’re offline.
Clicks that Count builds that system and I’ll be there every step of the way.